“Each generation in our family passes down the same important business ethics of hard work, dedication, endurance, and learning how to get along.” , says Andre Dager

These same principles are shared with Velvet employees, who the Dager’s feel are part of their family. And while not every Dager family member may work for Velvet, they all share their love of the business – not hard to do when you’re in the business of making one of the yummiest products in the world.